ALP, a leading nicotine pouch brand, is seeking a strategic and highly organized Trade Marketing Director to join their dynamic team. This pivotal role drives sales success through effective marketing strategies, store merchandising, and project management. If you're a detail-oriented, multi-hat-wearing professional with a strong track record in consumer goods (FMCG preferred), we want to hear from you!

About ALP: 

ALP is fast-growing consumer goods company that offers a better, more satisfying way to enjoy nicotine. Their leaf-free, smoke-free pouches are crafted with quality ingredients, bold flavors, and perfect moisture for a smooth, long-lasting experience. They stand for freedom, adventure, and clarity, providing a modern alternative that lets consumers enjoy nicotine on their terms.

The Role:

As the Trade Marketing Director, you will be instrumental in supporting a powerful sales force, streamlining operations, and driving store-level execution. You'll lead the development and implementation of trade marketing strategies, oversee sales programs and promotional calendars, and ensure strong in-store execution through effective merchandising. This role requires close collaboration with sales, product marketing, and operations teams to achieve seamless execution and drive key performance metrics.

Key Responsibilities:

• Strategy & Planning: Develop and implement trade marketing strategies aligned with sales objectives, manage budgets, and oversee sales programs and promotional calendars.

• Sales Force Support: Provide strong support to the sales team by organizing resources, developing sales materials, and monitoring key initiatives to ensure accountability.

• Merchandising & Store Setup: Lead store setup and merchandising strategies, design effective planograms, and monitor in-store performance to drive visibility and sales.

• Data & Reporting: Leverage Business Intelligence (BI) tools to analyze sales, retail, and consumer data, measure program effectiveness, and report insights to leadership.

• Project Management & Coordination: Manage and prioritize multiple projects, develop project plans, and track progress to ensure deadlines are met with accuracy and efficiency.

What You'll Bring:

• Experience: 6+ years in trade marketing, brand marketing, or sales support within the consumer goods industry (FMCG preferred), with proven experience in merchandising strategy and sales team support.

• Skills: Strong proficiency in Excel (advanced data analysis), advanced PowerPoint, and experience with task management/project planning tools. Proficient in using BI tools (e.g., Power BI, Tableau) to generate actionable insights.

• Attributes: Highly organized, detail-oriented, excellent communication skills, patient, adaptable, and a strategic thinker capable of driving results in a fast-paced environment.

Bonus Points For:

• Experience in a fast-growing company or startup.

• Familiarity with retail management software and e-commerce trade marketing.

• Experience with advanced data visualization using BI platforms.

Ready to make a significant impact on a rapidly growing brand? Apply today to join the ALP team!