Marketing Manager - Leading Sports Betting Group
Sao Paulo, Brazil
Full Time
Manager/Supervisor
Company Overview:
Our client is the world's second-largest iGaming and Online Sports betting company, with a £8bn market cap. They are home to a global family of 30 well-known brands, with a vision to create the most exciting and trusted experiences for their players.
Their LatAm business is the fastest-growing division, already at scale (£200m+ revenue) and highly profitable (£100m+ EBITDA). Their business today is primarily focused on Brazil, yet aimed to also expand across Spanish LatAm in the medium term. They currently have offices in Sao Paulo, Rio de Janeiro, London, Lisbon, Barcelona, Montevideo, and Tel Aviv.
Position Overview:
This person will lead the strategic activation of sponsorships and oversee the assessment of media packages for high-profile sports properties, including NBA, Libertadores, UCL on SBT, Brasileirão, and Sportv. This role will ensure marketing efficiency, maximize budget utilization, and drive impactful sponsorship activation across various marketing channels, while working closely with various departments, including marketing, CRM, performance, and product teams, to ensure cohesive and integrated strategies. This person will also act as a liaison between the marketing department and key stakeholders to facilitate communication and alignment on sponsorship activities.
Key Responsibilities:
Qualifications:
Desired Attributes:
This is a hybrid position. Only candidates based in Sao Paulo, Brazil will be considered.
Our client is the world's second-largest iGaming and Online Sports betting company, with a £8bn market cap. They are home to a global family of 30 well-known brands, with a vision to create the most exciting and trusted experiences for their players.
Their LatAm business is the fastest-growing division, already at scale (£200m+ revenue) and highly profitable (£100m+ EBITDA). Their business today is primarily focused on Brazil, yet aimed to also expand across Spanish LatAm in the medium term. They currently have offices in Sao Paulo, Rio de Janeiro, London, Lisbon, Barcelona, Montevideo, and Tel Aviv.
Position Overview:
This person will lead the strategic activation of sponsorships and oversee the assessment of media packages for high-profile sports properties, including NBA, Libertadores, UCL on SBT, Brasileirão, and Sportv. This role will ensure marketing efficiency, maximize budget utilization, and drive impactful sponsorship activation across various marketing channels, while working closely with various departments, including marketing, CRM, performance, and product teams, to ensure cohesive and integrated strategies. This person will also act as a liaison between the marketing department and key stakeholders to facilitate communication and alignment on sponsorship activities.
Key Responsibilities:
- Develop and execute strategies for activating sponsorships, ensuring alignment with marketing goals and objectives.
- Assess and manage media packages associated with sponsorships to optimize performance and ROI.
- Collaborate with the campaign lead manager to integrate media package strategies with broader campaign initiatives.
- Maximize budget utilization for sponsorships and media packages based on a thorough understanding of the conversion funnel.
- Implement practices that enhance cost-efficiency and improve the overall impact of marketing expenditures.
- Ensure that sponsorship activation drives positive outcomes across related areas such as CRM, performance marketing, product development, and the odds market.
- Develop and refine processes to enhance the effectiveness of sponsorship-related activities and their influence on other marketing and operational areas.
- Serve as the primary point of contact with the data team for managing marketing data related to sponsorships and media packages.
- Define and track key performance indicators (KPIs) to measure the success of sponsorship and media activation efforts.
- Collaborate on the development of frameworks for tooling, surveys, and reporting to support data-driven decision-making.
Qualifications:
- Proven experience in sponsorship activation, media package assessment, or related fields within the sports industry.
- Strong understanding of marketing efficiency, budget management, and conversion funnel optimization.
- Demonstrated ability to implement best practices and optimize processes related to sponsorships.
- Proficiency in working with data teams, including experience with frameworks for tooling, surveys, and reporting.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Passionate about sports, marketing, and data-driven decision-making.
Desired Attributes:
- Enthusiastic about leveraging data to drive marketing strategies and enhance performance.
- Strong analytical skills with the ability to translate data insights into actionable strategies.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
This is a hybrid position. Only candidates based in Sao Paulo, Brazil will be considered.
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