VP of Marketing for ALP Nicotine Puches

VP of Marketing

Location: 100% Remote PST Hours, US Based, Southern California Preferred but not necessary.

The Brand

ALP Nicotine Pouches is a fast-growing consumer product goods company on a mission to provide nicotine users a better time with high quality products. ALP is more than a product company, it's a brand created by real users for real users. Every ALP pouch is crafted for excellence and regulatory compliance. We are building toward a better world by giving back to real causes. We stand for a better time, better products, better experiences, which has created a movement of millions of customers who have joined along our mission.  

The Culture

We operate with a lean, highly skilled team of experts. As a fast-paced startup, we value initiative, adaptability, and the willingness to go beyond expectations. We are looking for individuals excited to build something significant and ready to contribute their expertise to our shared success.

The Role

We are seeking a visionary and results-driven VP of Marketing to lead our marketing efforts and accelerate our growth trajectory. This is a unique opportunity to shape the future of a rapidly expanding brand, defining and executing the overall marketing strategy to establish ALP as a leader in the nicotine pouch industry. The ideal candidate will be a strategic leader who can drive business growth, amplify our brand's voice, and ensure marketing initiatives are in lockstep with our ambitious company objectives.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy to drive brand awareness, acquire new customers, and increase market share.
• Manage marketing project budgets, ensuring optimal allocation of resources to achieve maximum ROI on all campaigns and initiatives.
• Build, lead, and mentor a high-performing marketing team, fostering a culture of continuous improvement and innovation.
• Oversee all marketing channels, including digital marketing, traditional marketing, brand management, social media, and wholesale marketing.
• Conduct in-depth market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Develop cohesive data driven product release strategies across all sales channels. 
• Ensure brand messaging and visual identity are consistent and compelling across all platforms and touchpoints.
• Collaborate cross-departmentally with sales, product development, and operations to ensure marketing strategies are aligned with overall company goals.

Qualifications & Skills

• Proven experience in a senior marketing leadership role, preferably within the consumer packaged goods (CPG) or a related fast-moving industry.
• Demonstrable success in developing and executing marketing strategies that have driven significant business growth.
• Deep expertise in digital marketing, brand building, and performance marketing with a track record of managing substantial marketing budgets.
• Exceptional leadership and communication skills, with the ability to inspire a team and collaborate effectively across the organization.
• Strong analytical and strategic thinking abilities, with a data-driven approach to decision-making.
• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.