VP of Commerce for a media holding company

Remote
Full Time
Experienced
The company:
Last Country, Inc., founded in 2023, is home to a growing suite of movement-driven consumer brands backed by one of the most influential voices in America—Tucker Carlson. From political media to precious metals and emergency preparedness, our brands stand for sovereignty, clarity, and cultural leadership.

The position:
We’re seeking a strategic and execution-focused VP of Commerce to drive exponential growth across three distinct, high-impact verticals:
  • Tucker Carlson Network Store: Convert Tucker Carlson’s commentary into a lifestyle brand by developing poignant and culture-driven merchandise appealing to Tucker’s cross-generational audience.
  • Alp Pouch: Work as a strategic partner to the team at ALP, hyper-fast-growing nicotine pouch brand, to drive a robust merch program and establish ALP as a lifestyle brand.
  • Battalion Metals: A next-generation gold and silver brand rooted in transparency and financial sovereignty, founded to disrupt a corrupt industry and positioned as the industry’s new standard bearer.
  • Last Country Supply: A survival gear brand in partnership with ReadyHour, featuring a Last Country-branded storefront and product line.
This role is responsible for leading merchandising, e-commerce site optimization, lifecycle/email marketing, paid and organic acquisition, creative development, and product launches leveraging the in-house creative team, brand partners, and consultants. You’ll be the marketing engine for each brand until they mature enough to spin off their own dedicated team.

Key responsibilities:
  • Oversee cross-functional execution across all brands.
  • Own performance and growth for Shopify storefronts, including CRO, AOV/LTV improvement, and funnel optimization.
  • Oversee campaign development and launch strategy across email, SMS, paid social, CTV, and influencer.
  • Partner with brand leads and creatives to shape marketing strategies and powerful brand differentiation.
  • Analyze performance data and drive insights that inform product decisions and marketing direction.
  • Work closely with product, finance, and fulfillment teams to align inventory, pricing, and demand forecasting.

Qualifications:
  • 6–10+ years of experience in e-commerce, brand merchandising, or DTC marketing.
  • Strong Shopify experience; familiarity with third-party fulfillment integrations and affiliate platforms.
  • Strategic operator with strong creative instincts—you understand both the mechanics and the storytelling of e-commerce.
  • Excellent communicator and project manager able to thrive in a fast-moving, entrepreneurial environment.
  • Highly aligned with the cultural values of our audiences: sovereignty, independence, tradition, and resilience.


This is a remote position. Only US based candidates will be considered.
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